ACNE STUDIOS

Acne Studios has come on leaps and bounds since its beginnings; it was once a cog in the wheel of Swedish creative collective ACNE (Ambition to Create Novel Expressions). Today, the brand is considered to be one of the original pioneers of Scandinavian style. Founder Jonny Johansson released his first exclusive drop of raw denim jeans in 1997 – a mere 100 pairs, to be precise. Fast-forward a couple of decades and Acne Studios clothing now boasts a worldwide presence.

Our ready-to-wear selection incorporates understated wardrobe heroes like raw denim jeans and naturally faded jackets with upcycled patchwork tops that have a distinctly bespoke feel. Look out for select pieces marked with our Project Earth badge – they're made with pre-loved fabrics and planet-friendlier materials such as fair-trade cotton. The label's outerwear is worth a special mention, too. Its down-filled jackets and padded puffer coats are made robust enough to withstand Stockholm's notoriously chilly weather, so you can rest assured they'll keep you feeling snug.

Acne Studios clothes offer a multidisciplinary take on today's fashion scene, tapping into photography, architecture, contemporary culture and art. You can expect to find these design elements throughout its range, from graphic-printed T-shirts and appliqué jumpers to logo-adorned scarves and sculptural bags.

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project earth icon ACNE STUDIOS: Pansy logo-patch wool beanie
project earth icon ACNE STUDIOS: Logo-embossed cotton-canvas cap
project earth icon ACNE STUDIOS: Striped wool jumper 6-10 years
project earth icon ACNE STUDIOS: Pansy striped wool beanie
project earth icon ACNE STUDIOS: Logo-patch cotton bucket hat