Aveda botanical repair™ strengthening shampoo
Application: massage into wet hair, rinse well. Follow with botanical repair™ strengthening conditioner
100% cruelty free
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Aveda looks to the power of plants for its botanical repair™ strengthening shampoo – a 95% naturally-derived formula that gently cleanses while helping to fortify hair from the inside out. How? Well, it’s all down to a clever combo of plant-derived technologies that target hair on three different levels: strengthening the cortex, preventing the cuticle from breaking and mimicking the outer layer to protect it. Told you it was clever.