ETRO

Italian craftsmanship and culture are integral to Milanese icon ETRO. The family-run house started as a fabric printing company when it was founded by Gerolamo "Gimmo" Etro in 1968. Then in 1991, it evolved into a fully fledged fashion label with its womenswear line. The lives, journeys and experiences of its creative team – currently headed by Gimmo's four children – inform the collections. Within the brand's Milan headquarters lives a textile art archive, including 300 antique shawls that Gimmo and his wife Roberta owned at ETRO's inception.

Colourful paisley patterns, first introduced to the brand in 1981, are what ETRO clothing is best known for. Now a characteristic motif, the design decorates everything from outerwear to trousers. A distinctly bohemian sensibility underpins the range thanks to the label's roots in the youth revolution. Look for neutral shades merged with psychedelic hues, abstract prints and 70s accents such as patchwork and fringing.

Our ETRO fashion collection is full of relaxed silhouettes. Think breezy tops, flowing dresses and billowing skirts. Natural fabrics, such as linen and silk, enhance the easy effect. The brand's Pegasus logo, which symbolises its free spirit and imaginative ethos, appears throughout. You'll find it on a variety of styles, such as button-down shirts and tactile knitwear.

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