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Valentine’s Day gifts for the ones you love -Shop now

LG 77" OLED77B26LA 4k smart TV

 £2899.00

Only Available for UK Delivery

Want it tomorrow! Order within
Choose Nominated day at the checkout

01 02 03 04 05

True darkness brings the light.
LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.

Beauty meets brains.
The brains behind the beauty. Following deep learning advancements, LG's α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

Dazzling darks, luminous lights.
With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

Punchier picture quality.
Dynamic Tone Mapping uses the α7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.

Hear them coming in on you.
The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.

Television just for you.
Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates."


Specifications

  • Type: 4K OLED

  • Screen Size: 77"

  • Resolution: 3840 x 2160

  • Colour / Wide Colour Gamut: Perfect Colour

  • Colour display bits / Billion Rich Colours: Yes

  • Contrast / Perfect Black: Perfect Black

  • Contrast / Dimming: Pixel Dimming

  • Refresh Rate: Refresh Rate 100Hz

  • Main Processor: α7 Gen5 AI Processor 4K

  • Operating System (OS): webOS Smart TV

  • AI Picture Pro: AI Picture Pro

  • AI Upscaling: AI Upscaling

  • Speaker (Sound Output): 20W (10W per Channel)

  • Channel: 2.0 ch

  • Direction: Down Firing

  • HDMI: 2 (Rear) / 2 (Side)

  • Version: HDMI 2.1 2ea / HDMI 2.0 2ea

  • Weight (TV + Stand): 30

UK & Europe

£10.00
  • Unlimited UK timed, nominated and standard delivery
  • Next day UK delivery (if ordered by 6pm UK time)
  • Unlimited EU standard delivery
  • Complimentary returns
  • No miminum purchase value

GLOBAL

£40.00
  • Unlimited UK timed, nominated day and standard delivery on orders over £40.00
  • Unlimited worldwide deliveries on orders over £40.00

Product Code: 59413357

Ref: R03993998

LG's slogan is “Life’s Good”, and once you’ve kitted out your home with the brand’s technologically advanced products, we’re sure you’ll agree. The South Korean company delivers innovative electronics, from televisions and speakers to monitors and laptops, all with the power to help its customers lead better lives. So, whether you’re a film buff, gamer or music lover, take your pick from its extensive range of cutting-edge tech and elevate your experience to new heights.