OLED - magic black
OLED technology and software-based image optimisation create the deepest black.
To make colours shine like never before.

Excellent design.
The Loewe bild s.77 has already won prestigious awards such as the if design Award 2021 and the reddot design award 2021. This means that the bild s.77 is already an excellent product in its own right.

Magic Moment. Soundbar becomes visible at the touch of a button.
The bild s.77 edition is equipped with kinematics and provides the Loewe Magic Moment. This automatically raises the display when activated and reveals the sensationally good-sounding soundbar. Equipped with a total of ten front-facing drivers and a total output of 120 watts as well as the latest version of Mimi Defined™.

Fascinating pictures.
Loewe bild s.77 edition with Dolby Vision™ for brilliant high-contrast images (HDR) with incredible depth and an immense colour spectrum (Wide Colour Gamut). The effect? Grandiose. You see the difference immediately. Whether nature documentaries or action movies. With Dolby Vision, you see images as they were intended by filmmakers and artists.