Paper London Women's Clothing

Looking for the key to happiness? According to Paper London, its clothing may be able to help. Founders Philippa Thackeray and Kelly Townsend are firm believers that the power of colour can promote a positive state of mind. Together they created a collection of colourful women's clothes designed to bring a smile to your face.

Having originally gained its reputation as a resort label, it's no surprise that Paper London swimwear packs a punch. From cut-out swimsuits to colourful bikinis, these styles are the very definition of "joy dressing". Pick out a tone-on-tone set, or mix and match from the label's core palette of ice-cream hues for a sunshine-ready look. Aesthetics aside, there's another reason to feel good wearing these swimming costumes – each garment is made from regenerated nylon fibres that give plastic waste a new lease of life.

If your everyday routine is more city than cabana, dive into the brand's wider range. Playful jumpers and tees are endlessly versatile – wear with your favourite jeans, or treat yourself to a head-to-toe ensemble with matching trousers. When you need a throw-on-and-go option, patterned dresses and jumpsuits make getting ready a breeze, with signature flourishes like ruffles and bows adding extra pizazz.

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