The World of KITH

at Selfridges London

Drumroll, please: the iconic and progressive American concept store KITH has arrived in our Mens Designer Street Room at Selfridges London – the brand’s first store outside of the United States. Here you can watch our exclusive interview with Ronnie, take a sneak peek at the collection (and the KITH Treats menu!) and plan your visit in store...

Selfridges Meets: Ronnie Fieg

We caught up with KITH founder, Ronnie Fieg, to find out everything you need to know about one of the world’s most hypeworthy brands.


KITH: the who, what, where and why


Ronnie Fieg – designer, visionary and founder of KITH – was born and raised in Queens, New York City. After starting out in the stockroom of a footwear store aged 12, Ronnie’s unwavering perseverance and unique vision led him to become one of world’s most prominent sneaker experts. Ronnie established KITH in 2011, growing it into one of the world’s most modern and captivating brands.


KITH's Monday Program is the stuff of legend: each week the brand announces a drop of exclusive items and collaborations that can sell in just a matter of minutes. Alongside its own label clothing line of premium streetwear, KITH curates limited-edition collaborations with renowned footwear and streetwear brands, including Versace, Tommy Hilfiger and – most recently at Selfridges – Russell Athletic. Our advice? Don't delay your trip in store...


Originally, USA. Now, London – Selfridges to be precise. Born in Brooklyn, KITH currently has seven stores in the United States. KITH at Selfridges London – situated in our Mens Designer Street Room – is the brand’s first international store. The shop-in-shop has been designed in collaboration with Daniel Arsham at Snarkitecture – the future-facing New York-based design studio that fuses art with architecture to redefine retail environments.  

 Why Selfridges?

We’ll leave that to Ronnie. “After executing our shop-in-shop concept in two of the most iconic retailers in the US, we’re expanding the narrative to one of the perennial shopping destinations in the world,” announced the KITH founder on Instagram. “There’s no other retailer/team that I felt could help us bring our signature shopping experience across the pond for the first time, and I’m thankful for their trust to make this dream a reality.”

 Anything else you should know?
You bet. Introducing: KITH Treats

A childhood obsession with cereal led Ronnie Fieg to create KITH Treats – an ice cream and cereal bar, located in selected KITH stores, including KITH at Selfridges. Each Treats location features a menu of rotating specials created by friends and family of the brand, including Virgil Abloh and Lebron James. Watch this space for news of mouth-watering exclusives at Selfridges…

See the menus:

The Signature Specials Menu

The Build Your Own Menu

Be the first to know about the latest KITH drops:
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Get a heads up on all the upcoming drops as part of the KITH Monday Program at the Designer Street Room at Selfridges London by following us on Instagram @TheYellowDrop
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