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OUR CHARITY INITIATIVES

Find out how we’re making the world brighter with our charity partnerships and team volunteering opportunities.

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OUR CHARITY INITIATIVES

Find out how we’re making the world brighter with our charity partnerships and team volunteering opportunities.

Finding ways to make the world brighter is at the heart of Project Earth, and one of the key routes to this is through collaborating with organisations that share our values. This is no more evident than with our charity partners who we work with, together with our team members and customers, to make a positive difference. From innovative fundraising initiatives to volunteering days – find out how we’re continuing to support our charitable partnerships.

How we’re supporting our local communities

Selfridges has a tangible presence in the communities where our shops and offices are located – London, Birmingham, Manchester and Leicester – and it is vital that we continue to give meaningful support to those around us. This year, we’ve streamlined our community-giving strategy to focus on three key areas where we can have real impact: environment, homelessness and mental health. By offering support, donations and volunteering for charities and community groups that fall within these three categories, we hope we can truly make a difference within our local communities and help brighten their worlds.

Which charities are we focussing on?

HOMELESSNESS

The rise of homelessness, both rough sleepers and those in temporary accommodation, within our cities is ever-present. So, along with our ongoing partnership with Centrepoint (including joining its annual Sleep Outs, donating gifts, running team-fundraising initiatives and installing wifi services for young people), we’re expanding our partnerships with local homeless charities to help make a real difference to the most vulnerable in our communities.

How we’re supporting our local homeless charities

London: We’re exploring new ways to positively impact the lives of the women at the Marylebone Project, a social landlord supporting homeless women and offering essential facilities and support via its drop-in centre, by sending beauty product donations and providing suit hire for interviews.

Manchester: We work with Mustard Tree and the Booth Centre, which help homeless residents across Manchester to access essential facilities and offer support programmes; FareShare, which co-ordinates donations to food banks across the city; and the Wood Street Mission, which has offered essential services to families living in poverty across Manchester and Salford for over 150 years. Our teams have supported by handing out food donations to customers, providing CV workshops for those searching for work and sorting through piles of donations at charity shops. We also started working with Eat Well MCR which supports families living in poverty through a series of supper clubs as part of our Manchester International Festival partnership.

Birmingham: We’ve supported St Basil’s homeless charity since 2018, with fundraising events including a ‘Donate as you Dine’ scheme with Fumo, as well as Easter egg collections and donation drives.

Leicester: We work with The Bridge Homelessness to Hope, a charity dedicated to creating long-lasting change through housing, support and community projects.

 

Selfridges has helped Centrepoint to support thousands of homeless young people in the UK since our partnership began in 2015. This year, by donating to our Digital Inclusion project, Selfridges is helping us to ensure that all young people have the access to the devices and wifi that they need to stay connected and access important health, learning and employment opportunities.

– Jenny Bradley, Senior Corporate Development Officer at Centrepoint

MENTAL HEALTH

Mental health is a concern close to a lot of people’s hearts, and although support and awareness are increasing, there’s still a long way to go in reducing stigma and providing support to those in need. At Selfridges, our mission is to bring important mental health issues into the spotlight and create a safe space for people suffering with mental ill-health. We have an ongoing partnership with mental health charity Shout, fundraising through events such as our sponsored LOL-ATHON

How we’re supporting our local mental health charities

London: We have team member volunteer text responders for Shout who have also provided mental health awareness training for our line manager and Head Office teams. 

Manchester: We’re continuing to work with 42nd Street which provides free and confidential support to young people who are experiencing difficulties and empowers them to campaign for social justice.

Birmingham: We’re working with the local branch of Mind to support it in creating mindful spaces for those who use its services. For our most recent volunteering, our teams put their gardening skills to the test, working on the charity’s mindfulness gardens. The team also works with suicide prevention charity Papyrus, raising awareness and being visible in city-centre-based ‘Hopewalks’.

 

We are very grateful for the incredible support we have received from Selfridges and the multitude of fundraising and awareness-raising activities in which staff have participated.

– Victoria Hornby, Chief Executive of charity Mental Health Innovations, which powers Shout 85258

ENVIRONMENT

Since 2018, we have helped to plant more than 100,000 trees with our partner the Woodland Trust, and our teams have taken part in seven beach cleans for Project Ocean, our 10-year partnership with the Zoological Society of London. We donate our surplus food to local community organisations who need it and donate surplus clothing to our partners Oxfam. We also have more than 300 dedicated Green Warriors who champion environmental issues and bring key sustainability issues to the forefront, creating opportunities for our teams to get involved and make a difference.

How we’re supporting our local environment charities

London: Every year since 2015 we have completed beach cleans along the Thames foreshore as part of our Project Ocean partnership and in conjunction with Thames21.

Manchester: We work with We Love Manchester, which was set up in the wake of the Manchester Arena bombing to raise money for the victims and their families. Since then, the charity has evolved to help make Manchester a cleaner, safer and friendlier city, and we regularly use volunteering days to work with them on organised litter picks and street cleans around the city. This year, we will be working with the Canal & River Trust to support the regeneration of waterways across the city.

Birmingham: We have recently started partnering with BABMAG on its ‘Don’t be a Wasteman’ community clean-up campaign, enabling our team members to look after their local area with Digbeth-based community litter picks and clean-ups.

 

Oxfam is enormously proud of our partnership with Selfridges during Second Hand September and throughout the year as part of Project Earth. We hope that this collaboration helps to raise awareness about the huge impact fast fashion has on our planet and the people who are being pushed deeper into poverty by climate change.

– Danny Sriskandarajah, Chief Executive of Oxfam Great Britain

OUR TEAM MEMBER VOLUNTEERING OPPORTUNITIES

As well as partnering with charity groups, we also offer up to five days for team members to volunteer with specific partner organisations, with activities ranging from beach cleans to sorting donated clothes for charity shops. Discover more about how our teams are getting involved in volunteering activities below.

WORKING WITH US

To get in touch to apply for support from Selfridges community volunteering and charitable giving programme in London, Birmingham, Manchester and Leicester, please send an email to charitablegiving@selfridges.co.uk.

DISCOVER OUR SUSTAINABILITY JOURNEY

The past, present and future of sustainability at Selfridges.